About This Image

See the new catalogue of the Museum of Modern Art of Saint-Etienne ("La photographie en dialogues"), where one of the pictures is signed and dated by Jean Moral, 1938. Image made for the Diana Slip Co.Diana Slip was a 1930s French lingerie company created by Leo Vidal. In the 1930s, he created a publishing company called Les Éditions Gauloise, which in 1936 became Les Librairies Nouvelles, which was a network bookstores, boutiques, newspaper groups, documents and studios--all grouped into one company. It was a company that manufactured and sold fetish clothes, condoms, erotic books and photography. Diana Slip was one of those parts and was able to bring large resources to the Librairies Nouvelles due to its marketing/distribution and reputation, thanks largely to the production of a series of illustrated catalogs/magazines (including "Lingerie Libertines" and "Le Magazine Paris") with great art made by such photographers as Brassaï, Jean Moral and Roger Schall--all of whom needed the work during the Depression. Diana Slip went into a final decline during World War II and disappeared at the end of the war.

Most U.S. domestic Fed Ex ground shipping (Media Mail for books) is free of charge except for larger and heavier items, or unless the buyer wants express shipping (email us your requests for the latter). International shipping and insurance costs will be added to the price and must be paid for by the buyer. Pennsylvania buyers must pay appropriate local sales tax. International clients are responsible for their local customs duties and taxes, which will be charged by Fed Ex, which will contact the client prior to delivery.